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Corporate AD Campaign - Energising Lives

Corporate AD Campaign - Energising Lives

BPCL has always believed in the core values of innovation, care and reliability. While we as a company, have constantly been innovating and pioneering efforts in every field, the future holds a lot of promise as many more planned innovations come to life.

A recent study by Brand Equity study indicates that customers have a positive outlook to companies perceived to be innovative, especially in the petroleum sector. As none of the Oil companies assumed that position so far, BPCL decided to bring its core values to the fore with this communication campaign that validates how we “Energize Lives” through innovation.

TV Commercials

TV Commercials

Our existing offerings like Pure For Sure, Branded Fuels and Loyalty Cards highlight the importance of innovation. With that focus in mind, BPCL Ad campaigns have always been considered a landmark in Oil Marketing.

With all our Ad campaigns and TV commercials, our intention is to refresh stakeholder memory on the company’s contributions.

The story line has been simple and narrated by the two drops of oil in the BPCL logo, animated to display our innovations, before finally merging in again to form the BPCL logo once more.


  • Greetings to all customers on BPCL Foundation Day, 2015
  • Bharat Petroleum Energizing a Billion Lives
  • BPCL Safety Anthem
  • Automation - Technology for our customers
  • The Foundation day AV (Hindi) - 2014
  • BPCL
  • BPCL - Pipeline Safety
  • e Bharat Gas -Precautionary measures
  • Speed by BPCL
  • BPCL Aviation - Every drop of oil is energizing skies
  • MAK 4T
  • BPCL - MAK Lubricants
  • MAK Lubricant Makes it Possible
  • Touching & Energizing Lives_MAK Lubricants
  • MAK Lubricants - Possible Hai
  • Bharat Petroleum- Song on Safety (Suraksha)
  • Bharat Petroleum Corporation Recruitment - 2015
  • Bharat Petroleum
  • BPCL - Speed + Mak Ad
  • Bharat Petroleum Corporation Limited
  • Saina Nehwal Joins Swachh Bharat Campaign with Bharat Petroleum - 6TV Telangana
  • Distribution Of LPG From Bharat Petroleum
  • E A Vimal Nathan, General Manager (Logistics) Retail, Bharat Petroleum
  • Beautiful and Motivational MAK lubricant bharat petroleum TVC with VICKY ARORA t
  • BPCL ED KR Refinery
  • Chairman & Managing Director
  • Chairman & Managing Director
  • Human Hearts
  • OISD Award for BPCL
  • Chairman & Managing Director
  • PFS Vaada Nahi Daava
  • Abhishek Kumar on his experience with BPCL
  • BPCL ED Aviation